For two decades I’ve been working at the leading edge of marketing and technology. I help brands create great marketing programs and I help technology companies build products brands can't live without.

 

As a marketing advisor, I help brands like Capital One and Factory define their social marketing visions and write social road maps and strategy plans. I run strategy and training workshops, conduct social audits, and offer project consulting.

As a technology advisor, I help vendors like Lithium and Simply Measured build and launch new products. I counsel product teams on features and functionality, I advise marketing teams on launch plans and positioning, and I deliver white papers and speeches that help my clients generate leads.

Previously I was VP and Principal Analyst at Forrester, where I developed big ideas like the Marketing RaDaR and The Database of Affinity and then helped marketers implement those ideas. Over 12 years I led Forrester’s coverage of social media, European marketing, and rich media and video advertising. In 2003 I founded JupiterResearch’s coverage of search. I created Forrester’s Social Technographics Score data model and ran the annual Forrester Groundswell Awards. Before that I developed online ad products and standards for DoubleClick (now Google), Macromedia (now Adobe), and the IAB.

Clients and the media call on me to provide insight into digital marketing and media. I've been quoted in lots of places and I speak at big events like SXSW, NEXT Berlin, and Ad:Tech.

I was born in Syracuse, NY, and studied computer mediated communication at Cornell University. I’ve worked in New York, London, Berlin and Vancouver. In my spare time I run a nonprofit called The Nourish Lab, cook at St. Joseph's Soup Kitchen, and help disabled people learn to sail on Jubilee Sailing Trust tall ships.