One week from today I'll be in Seattle for the second edition of Simply Measured's LIFT conference. I had the pleasure of speaking at this event last year as a Forrester analyst. I'm even more excited to speak this year as a member of Simply Measured's team. I'm presenting my newest thinking on why brands must go beyond engagement and start measuring real business outcomes like leads and sales and revenue, and how they can do it. I'm also hosting a panel called "The Problem With Social ROI."
If you've heard me talk about these topics before, you know how passionate I am about solving them. But it won't just be me on stage: Simply Measured has secured speakers from Twitter, Instagram, Adidas, Microsoft, Hubspot, Nordstrom, and other great companies. Plus the parties are good, and they're even hosting morning yoga on the second day. It's going to be a great event.
I hope to see you in Seattle September 20-22 for LIFT.