Lithium helps companies unlock customer passion by powering amazing social experiences for more than 400 iconic global brands.
As a member of Lithium's board of advisors, I'm part of the launch team for the company's new social relationship platform, Lithium Reach. I counsel the product team on features and functionality, usability, and development priorities; I advise the marketing team on launch plans and competitive positioning; and I create thought leadership content and deliver it through white papers and speeches.
Simply Measured offers the most complete measurement and reporting solution for social media marketers. The company's mission is to transform the way companies drive business value from social media. It believes that reporting should be simple, beautiful, and accessible for everyone – not just data scientists.
As a product advisor, I work with Simply Measured to improve the company's already market-leading measurement suite and to launch its new social attribution product. I counsel the product team on positioning, features and functionality, and development priorities; I advise the executive team on product and market strategy; and I create thought leadership content and deliver it through white papers, blog posts, and speeches.