Simply Measured offers the most complete measurement and reporting solution for social media marketers. The company's mission is to transform the way companies drive business value from social media. It believes that reporting should be simple, beautiful, and accessible for everyone – not just data scientists.
As a product advisor, I work with Simply Measured to improve the company's already market-leading measurement suite and to launch its new social attribution product. I counsel the product team on positioning, features and functionality, and development priorities; I advise the executive team on product and market strategy; and I create thought leadership content and deliver it through white papers, blog posts, and speeches.